03. RESEARCH - TARGET AUDIENCE

Horror films address our archetypal fears and give viewers a psychological ride.  Their principal audience appeal is therefore to do with a hightened emotional response. Even before our research we can guess that this probably has an equal appeal to both men and women of various social classes and ethnicities. Essentially fear is universal.

I began my target audience research by using statistics from The British Film Institute. Firstly I looked at how people watch films and what age they are, the screenshot below shows this.

 

 

 

 

 

 

 

 

 

 

 

 

From these statistics we can see that the most common ways of watching films are on the television, on DVD and at the cinema at least monthly. We can also see that the most common age groups who watch films regularly are 15-24 and 25-34, making the overall age group 15-34.

 
I then looked at the statistics for what type of people watch horror films.

The statistics show that 33% of males who answered this survey enjoy watching horror films compared to 22% of women. 

From my sets of statictics and from what the other members of my group have found, we have concluded that it would be best to create a horror film that would appeal to both sexes between the ages of 15-30. This would make our horror film more successful and more appealing.