To get further target audience research we set up a
focus group by creating a group page on Facebook. We invited many people between
the ages of 15 – 30 to comment their answers to a questionnaire we constructed
which highlighted the main points we are interested in finding out in order to
help us with our target audience. The people we invited to our Facebook group included
friends of ours, people who have wrote constructive comments on Horror Movie
Trailers on YouTube and also people who have come out the cinema after watching
a horror film who didn’t mind helping us with our research. We felt that by including
these different types of people it would give us a wider range of views and
opinions on what qualities a horror film should have. Also, these people are
genuinely interested in horror films so they can give us a good insight into
what our target audience want.
We asked these questions as we felt they would give us the main information that we need in order to make our horror film as appealing as possible.
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